The interactive window display provides several convenient features for potential customers. First of all, it gets the attention of people walking by, increasing foot traffic and impulse buys. Second, it offers customers a more interesting-and interactive-retail environment. This could lead to customers spending longer periods of time in stores. Thirdly, it can show real-time updates and personalized advertisements – so that customers have access to the latest news and offers all the time. What's even better than this? It saves dollars and makes sense. This is digital content, which can be updated or recycled over. Finally, the display can collect valuable customer data. This enables businesses to tailor their marketing strategies and improve customer satisfaction.