window display advertising
It is a powerful tool for retailer to attract passers-by or otherwise sway them into their shop. Window display advertising can be used to promote a new item, draw attention to special buys and sales events and build brand image. In terms of technology, today's window displays often incorporate digital screens, interactive elements, dynamic lighting and so forth to maximize visual appeal. These displays are placed in the windows of stores mainly for visibility and must therefore be spectacularly beautiful and emotive. From small specialty shops to grand department stores, window display adverting is widespread. It attracts customers, creates a feeling of shopping and is able effectively to convey the offerings of a whole store.
