In an article written by the US Green Building Council, it is mentioned that the Wayfinder system provides several benefits that are needed by potential customers. To begin with, time spent looking for destinations is cut - which makes people not only satisfied but even happier when their search is finally successful. Intuitive in design, people of any age and technical ability can use them, including those who are blind. This allows everyone to appreciate the relaxed feeling it gives. These kiosks reduce the necessity for personal guidance to a minimum. That saves on manpower and thus cuts down operational costs. Moreover, realtime updates mean that information MC is always accurate and up to date which increases the utility of this form of media. Finally, wayfinder kiosks can be deployed as an advertising platform generating added revenue streams and further spreading your brand.