While it's hard to prove this, the promotion of LCD also results in some of the best research results. First of all, the high definition image of LCD is guaranteed to attract attention and hold a viewer's interest, which in turn increases the chances for message retention. Secondly, LCD content scheduling allows targeted advertising. Business may be assured that their ad goes out to the right audience and at just right time for it in hours; Thirdly, the interactivity of LCD screens invites direct engagement–it is an immersive experience that static traditional ads can never improve upon. Fourthly, the life expectancy and energy saving of LCD screen s are cost-effective over time. Long-term savings in every circumstance. Finally, the ability for fast content updating means the message is always fresh and in tune with what's happening. This gives customers as real-time information or promotions as it can get.