Actually, digital advertising displays offer a number of major benefits directly and powerfully at a low cost. In fact, dynamic images and movement captures the eye-and viewers' attention. The effectiveness is pro-ven by research: on average more people will be drawn to a screen than a panel picture which stands still like snow in springtime butt its Second, it allows flexible fast changes. Most important is that now instead of mainly selling national products just-now launched abroad we can first be attracted by the high-tech electronic things being introduced there and then in a constant flow from all over Taiwan go on to international commerce. Third, the public can be easily engaged; in this advertisement experience reveals only a small facade but it is still memory. This makes the advertisement live on in memory for a longer time than usual. Furthermore, using digital displays is economical and environmental: less wastage when you change messages. In addition, viewers watching the ads provide valuable information about what sort of things interest them and when they will be ready to act-letting companies make dia-mmend psychological readjustments in their strategy. In summary, displays offer an effective way to increase brand exposure and spur consumers'transition decisions.