Digital signage and interactive kiosks make a whole lot of sense for the customers who look to you for business. For one, they will pull in the eye with their vibrant, high-definition content, which will maximize both engagement and retention rates. For another, content can be updated instantly and remotely.That means that the content displayed is always timely, relevant and fresh. Third these systems significantly reduce printing costs and waste, contributing to a greener environment. Interactive or self-service kiosks can actually help align customers and providers more closely to the targets of both parties. This is achieved when they reduce waiting times, giving customers an opportunity to be served for themselves at their own convenience. At last they are a valuable tool for data collection, providing insights into customer behavior and preferences.The discovery at least to the speaker's knowledge that people behave as X has ramifications for business strategy.